FROM BAR & SHIELD TO BOLD BLOCK: HARLEY'S LOGO EVOLUTION TRANSFORMING

Harley-Davidson’s iconic logo has evolved over the decades, reflecting the company’s evolution. From its humble beginnings as a simple bar and shield symbol, it has become a bold block that symbolizes the American spirit. Early iterations of the logo showed a stylized bar and shield pattern, often paired with the company’s name. As Harley-Da